Case study: the creation of BMW Portugal
BMW Group chose Ad
Capita Executive Search to recruit its team for its
newest company in Europe â€“ BMW Portugal.
The new company would start operating in the market in less
than a year and the complete team of over 50 people, from
the Board to the switchboard, would have to be in place, prepared,
trained and fully effective.
We recommended a mixed recruitment strategy based on three key elements:
- Phased high profile advertising would launch
both the recruitment project and BMWâ€™s own marketing campaign.
- We would complement this traditional selection
approach with intense, targeted, direct search in the market.
- Recruitment would be cascaded, starting at
the top, to ensure that newly appointed managers could select
their own team members and thus ensure a coherent management culture
throughout the company.
We invested considerable time in talking with BMW managers
and visiting existing operations to understand the business
and its culture. The recruitment timetable set out exactly
when each new team member needed to be in post â€“ we created
a dedicated candidate information and applications area on
our own website and another password protected area with advanced
project tracking for BMW management in Portugal and in Munich.
The team was successfully recruited and fully on time. Out
of around 15,000 applications we had helped BMW find its â€śdream
teamâ€ť for Portugal.Â Â In 2005, BMW Portugal increased
sales by over 40% and in 2006 was named as having the most
motivated team of any BMW subsidiary in Europe.
Ad Capita Executive Search continue to work
very closely with the BMW Board as Strategic HR Partner to all BMW
Group companies in Portugal.