Case study: the creation of BMW Portugal

BMW Portugal

BMW Group chose Ad Capita Executive Search to recruit its team for its newest company in Europe – BMW Portugal.

The challenge
The new company would start operating in the market in less than a year and the complete team of over 50 people, from the Board to the switchboard, would have to be in place, prepared, trained and fully effective.

Our approach
We recommended a mixed recruitment strategy based on three key elements:

  • Phased high profile advertising would launch both the recruitment project and BMW’s own marketing campaign.
  • We would complement this traditional selection approach with intense, targeted, direct search in the market.
  • Recruitment would be cascaded, starting at the top, to ensure that newly appointed managers could select their own team members and thus ensure a coherent management culture throughout the company.

The project
We invested considerable time in talking with BMW managers and visiting existing operations to understand the business and its culture. The recruitment timetable set out exactly when each new team member needed to be in post – we created a dedicated candidate information and applications area on our own website and another password protected area with advanced project tracking for BMW management in Portugal and in Munich.

The result
The team was successfully recruited and fully on time. Out of around 15,000 applications we had helped BMW find its “dream team” for Portugal.   In 2005, BMW Portugal increased sales by over 40% and in 2006 was named as having the most motivated team of any BMW subsidiary in Europe.

Ad Capita Executive Search continue to work very closely with the BMW Board as Strategic HR Partner to all BMW Group companies in Portugal.

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